Drug Company Lunches Have Big Payoffs

Interesting data on the impact pharmaceutical company sponsored lunches has on doctors' drug prescribing habits: "Doctors who were treated to a single meal, where drug companies present information about their medications, were" " 70 percent more likely to prescribe Bystolic, a brand-name beta blocker for high blood pressure" Big money involved for all stakeholders: consumers, drug companies, company benefit plan sponsors. Not so big money for doctors who only received a free lunch.

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